Murphy Flats
OVERVIEW
Located in the heart of Moab, Utah, Murphy Flats is a condominium development built for locals, by locals. The stunning property caters to modern outdoor adventurers, offering easy access to the backcountry, luxury amenities, and a community dedicated to eco-conscious living. I was brought on to build a brand and website that captures the essence of the property and the adventurous spirit it was designed for.
That spirit is captured in the deep Moab red tones, playful mix of heritage and classic fonts, and the iconic silhouettes of the surrounding mesas. The website serves as a virtual welcome mat, extending a warm welcome to all those eager to embrace the outdoor lifestyle, all while ensuring a user-friendly experience and effective conversion optimization.
PROJECT SCOPE
Logo + Brand Identity
Signage
Website Design
Website Development
